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Enter the world of Ageless Flowers
Join us at our booth to discover flowers that defy time and have lasting freshness. Visit us at IFTF 2025 and learn more about our integrated cold chain logistics that help flowers stay fresher for longer.
4-6 November 2025
Expo Greater Amsterdam
Vijfhuizen, Netherlands
Booth A1:31
What are Ageless Flowers?
Everyone who receives a bouquet of flowers wishes that they stay as beautiful and fragrant for much longer. Such is the charm of flowers. What if we told you that there are flowers that can defy time and have an enduring vase life?
They are not your regular flowers; they have received expert care and experienced integrated cold chain logistics from Maersk. As a result, they reach their destination markets in Europe and other parts of the world with no effect of time on them. That’s what Ageless Flowers are, completely different from other flowers around you and made possible by our seamless and unbroken cold chain solutions.
What makes them Ageless?
Ageless Flowers are a result of our expert care and end-to-end cold chain solutions. By the time we deliver your precious blossoms to your key markets, they are worthy of being called Ageless Flowers because they retain their freshness, structure, and vase life as if time hasn’t had any impact on them.
How do we make this possible?
- World class fleets of reefer technology and expert care
- Reduced risk of spoilage with end-to-end temperature control
- Integrated cold chain logistics for an extended vase life
- Shipment monitoring through Captain Peter
The ocean benefit
Transporting cut flowers by ship has many advantages:
- It is a viable transport option, enabling you access the big markets in Europe and the Middle East
- With our advanced solutions, your flowers retain their freshness and are assured of an enduring vase life
- Ocean shipping helps you achieve more than 90% reduction in GHG emissions
New route, new possibilities
For two years, Kenyan flower exports to Europe faced severe logistical setbacks due to disruptions in the Red Sea corridor. Rerouting cargo via the Cape of Good Hope extended transit times to 40-50 days to Europe, impacting product freshness, shelf life, and market competitiveness.
To ensure your flowers retain their freshness, structure, and vase life we now have our new feeder vessel connecting Salalah → Jeddah → Tangier → Europe. This strategic product reduces the transit time by restoring speed and reliability. This isn’t just a routing change; it’s a breakthrough to offer a competitive edge for Kenyan Flower growers and exporters.
The impact
- Fresher flowers reaching European markets (Netherlands, UK) faster
- Improved shelf life, boosting retailer satisfaction
- Regained market share for Kenyan exporters
- Reinforced Kenya’s position in floriculture exports
Our range of customised services
Operates reliably between Mombasa and Rotterdam every week
Ensures quick connectivity between port and warehouses
Provides constant alerts on temperature and humidity levels within your refrigerated cargo container
Helps your cargo stay compliant and ensure it’s on the move quickly
Consolidates your flower cargo at the port of origin
Deconsolidates at destination, facilitating easy movement and speed to market
We make port charges on your behalf, so your cargo is never delayed for want of payments
We plan your bookings and execute your shipments on-time and accurately
The Maersk advantage
- End-to-end integrated solutions for you to have a single point of contact coordinating across the chain for you
- Refrigerated cargo expertise and expert care to ensure you’re in good hands
- Reliable transit times guaranteeing great vase life for your flowers
- Full visibility with Captain Peter to monitor your reefer shipment on your mobile devices
- Reduced GHG emissions of over 90% with our ocean transport
- Fixed price with single transportation invoice
- Buyer’s consolidation through CFS at origin
Get inspired by IFTF 2024
Get in touch with us today
Did you find our cold chain services interesting? Which of them do you think could help your flower business? Fill out the form below and a Maersk representative will contact you to discuss your specific requirements.
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