It’s hard to overestimate the importance of innovation for a group like Maersk. In all the areas where we do business, companies either have to innovate or risk coming to a standstill.

But at Maersk, innovation doesn’t mean science fiction projects or directionless creativity. It’s a highly focused discipline that enables us to simplify our processes, improve our results and build a better company for all concerned.

Innovation is also a critical tool for improving the service we offer our customers and for boosting efficiency – which we believe is the best way for us and our partners to move towards more sustainable technologies, operations and business practices.

In fact, we see innovation as a key to improving virtually every aspect of our business. And by improving our business, we make it easer for our customers to extend their own reach, leading to more sustainable growth and development around the world.